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Automotive company

Customer-First Pricing Strategy

Moving from Cost+ to a customer centric Value based pricing model for a major automotive company

Context & Issues

• Pressure on Margins
• Decreasing customer loyalty
• Need for capability in pricing
• Obsolete pricing tool
• +1M product reference

What We Did

• Successful targeted price increases without volume loss
• Significant margin improvement
• Accompany the strategy definition
• Co-create the pricing capability
• Curate & train pricing analysts
• Implement & configure pricing software
• Co-define the commercial governance
• Pricing process engineering

Client Feedback

“What characterized the unique approach of The Consultants bvba is their pricing expertise, perseverance & commitment to create value for their clients “
Transformation Manager
Transformation ManagerAutomotive Company
“ The Consultants have displayed expertise and advanced knowledge about pricing, from management to strategy, to innovative approach, hands-on structure and governance. They always considered our interests as clients as their top priorities.”
Board Member & VicePresident Of Sales@
Board Member & VicePresident Of Sales@ Multinational Private Equity Owned Company
“ The Consultants have displayed expertise and advanced knowledge about pricing, from management to strategy, to innovative approach, hands-on structure and governance. They always considered our interests as clients as their top priorities.”
Board Member & VicePresident Of Sales@
Board Member & VicePresident Of Sales@ Multinational Private Equity Owned Company
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